Suzanne Ayoub

Head of Digital Engagement

Summary

Suzanne is a highly accomplished leader and educator, with over 15 adventurous years working in the USA and Jordan across a range of functions including digital fundraising, strategy and business development, branding and marketing, and education. Suzanne’s experience in both private and not-for-profit sectors has enabled her to become an adaptable leader and a creative problem-solver.

Career History

Suzanne currently serves as the Head of Digital Engagement at the United Nations Relief and Works Agency (UNRWA), where she leads the design, strategy, and implementation of digital fundraising to support the agency’s development and humanitarian programmes for Palestine Refugees. She leads her team in executing branding and digital marketing strategies to raise awareness and increase support for UNRWA. In building the agency’s digital fundraising capacity through social media, search and email marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and website development, Suzanne is able to carefully stretch every dollar to acquire and retain individual donors globally.

Prior to this, Suzanne worked in the USA at Yahoo! for six years, where she was instrumental in growing its advertising and data partnerships, which powered Yahoo’s advertising, targeting and measurement solutions, and generating over $100M in annual revenue. Her role focused on developing partnership strategies and go-to-market plans with strategic partners. She established over 10 new partnerships during this period and restructured existing contracts, resulting in 40% in cost reductions over the course of one year.

Suzanne is a mentor and teacher at heart. Driven by a desire to empower students and young professionals to develop their core and professional competencies, she currently designs and teaches business courses, such as branding and marketing, investments, and entrepreneurship through a competency-based learning framework. In addition, she mentored university students at her alma mater and most recently young startup founders through an incubator programme at Injaz Jordan.

Outside of work, Suzanne is a runner, traveler and meditation student.

Education, Certification and Board Membership

BSc Management & International Business | University of Illinois at Chicago| Chicago, USA

BA French | University of Illinois at Chicago | Chicago, USA