Ruba Darwish
BMB Country Manager – Jordan
Regional Business Development – Middle East
Summary
Ruba is a regional business leader who is a firm believer in technology, and has strong commercial acumen and operational success in driving aggressive customer centric organizations and business strategies. She is an advocate for women in technology, and goes by the motto “Technology is Hope”.
Career History
Having an out of the box approach and a deep grasp of technology, an understanding of customer needs and business objectives, and strong communication skills allowed Ruba to build and lead successful operations and teams over the course of her career. She is a leader who leads by example with a decisive and results-driven approach.
Ruba is the Country Manager for BMB Jordan and the regional Business Development Manager for the entire solution portfolio of the company with a focus on Saudi Arabia. Ruba established and grew the Jordanian operation, created new revenue streams and extended services locally and to the region.
Having held the position of Regional Manager for HP Egypt and Levant and the General Manager position for PCdalnet (a value-add distributor) before that, Ruba developed insights into the challenges the region is facing when it comes to digitalization, cyber security and big data. Ruba has a strong understanding of the business cultures across the different geographies that she handles, including Egypt, the Levant and the Gulf region.
In addition to her corporate roles, she enjoys participating in technology conferences (as a speaker and moderator) and coaching young technology professionals.
Ruba is also an active member of Mela, the Middle Eastern arm of a global network spanning North America (SIBF), Central Eurasia (CELA), and SouthEast Asia (SEALA).
She is on the board of The Information and Communications Technology Association of Jordan (int@j), which serves as the collective voice of the technology industry to boost the role of ICT in the national economy. She champions Shetech, the women in tech enablement program under the int@j umbrella. Ruba is a main contributor in helping entrepreneurs and startups grow beyond the borders of Jordan.
Certification, Education and Board Memberships
BSc Electronics Engineering | Princess Sumaya University for Technology (PSUT) | Amman, Jordan
Board Member | The Information and Communications Technology Association of Jordan | 2019- To-Date.