Jumana Amleh

General Manager

Summary

Jumana Amleh has worked in the airline industry for 23 years, gaining experience in sales, marketing, and strategy building. As an experienced General Manager, she is passionate about developing, training, and leading commercial teams. In addition to delivering innovative solutions to challenges, she also specializes in establishing operations at new stations in her region.

Career History

As General Manager for the Levant and Turkey at Etihad Airways, Jumana established airline offices in one of the latest destinations for the airline, increased its market share by 20% and improved yield and total revenue performance in four countries in the cluster she heads.

Jumana also developed and implemented sales strategies within the cluster based on market requirements, which resulted in positioning the airline as the second largest market shareholder. She leads a multinational team across four different countries and produces plans to maximize revenue and profits within the cluster from all distribution channels by implementing effective and innovative commercial strategies.

She was recently presented with the Global Sales & Cargo Award for Excellence by Etihad Airways for her contribution to reestablishing operations in Turkey and setting up Etihad’s presence and operation in one of its latest locations.

Prior to her current role at Etihad Airways, Jumana worked as a Sales & Marketing Manager at Emirates Airlines where she was able to increase sales revenues by 25% every year on average. She also exceeded the corporate sales targets for the region by an average of 20% every year and expanded online booking – a new service offering in Jordan – that increased sales for this service by 300% in one year and overall sales by 3% in Jordan.

Before joining the airline industry, Jumana worked in media and advertising at Seagulls Media Services as a Sector Manager for two years. During that time, she introduced the concept of airtime (radio) and outdoor advertising to a variety of industries in Jordan.

Education, Certification and Board Membership

MBA | Warwick Business School | Birmingham, UK

BSc Biological Science | The University of Jordan | Amman, Jordan