Dema Smirat
Marketing Director- Injectables, MENA, Hikma Pharmaceuticals
Nineteen years of experience in the industry side of healthcare. A healthcare strategist, marketing expert, mobilizer and achiever leading teams across the MENA region. A Believer in equal access to quality healthcare.
I am a healthcare and biotechnology Sales and marketing professional focused on creating meaningful connections and helping life science stakeholders grasp the value they can provide to each other. As an industry-experienced pharmacist, I look to build value-based relationships that overcome obstacles to treatment access and facilitate more robust connections between payers and HCPs.
I am the marketing director for injectables, including the Biotechnology unit, oncology, Injectables manufacturing, and business in the MENA region. I’m handling commercial operations, central & operational marketing, and the supply chain at Hikma Pharmaceuticals based in Jordan.
I have 18 years of experience in commercial activities, creating unit strategies, and leading projects that improve patient access to biological agents by enhancing and accelerating biosimilars' adoption and creating new programs and services. I am also part of the Global Executive MBA in Healthcare and the Life Sciences at the Rotman School of Management and have a BSc. in Pharmaceutical Science.
I am deeply interested in improving patients' health and well-being and aspire to work with payers globally. I believe that some access issues in my region could be resolved by exchanging experiences, managing resources differently, or changing how decisions are made. I look to further expand my work and expertise, playing a more significant role in business strategy and development.