Amina Mari

Founder and Managing Director

Summary

Amina Mari is a thought leader and change agent dedicating her passion towards the Jordanian industrial and vocational sectors. She has over 20 years of experience in marketing, customer service, human resource management and business management and offers her expertise by stipulating positive sustainable change within the communities she works in.

Career History

Amina is the founder and CEO of MEHNA, a social impact machine manufacturing company. In her role, she highlights the value of locally designed and manufactured machines for the industrial sector. More importantly, she has been working on changing common negative social norms pertaining to the technical professions within the sector by providing an inclusive and family friendly work environment in her factory.

Amina is also the Managing Director of a non-for-profit company, “Careers of Gold”, which works with the vocational and industrial sectors through targeted training and awareness campaigns.

Amina was the Managing Director of an Environmental Consultancy, JOECO, and successfully managed an EU funded project for the Municipality of Irbid. The project entailed setting up a paper and plastic recycling factory and working closely with the community to establish a sorting at source system. The establishment of the waste collection process within the community enabled the economic empowerment of 240 individuals within two years.

Amina held various positions in the educational sector and was the Marketing Director of the Jordanian Canadian College in Amman. Among raising the student inquiry rate by 60% in the first year, she introduced two vocational and technical certifications and closely worked with educators to adapt the curricula for the local culture. The two programs raised student enrollment by 12% in the following year.

Finally, Amina is the proud mother of three amazing daughters, who are her first and foremost inspiration to always be passionate in all her endeavors.

Education, Certifications, and Board Memberships

MBA Candidate| University of the People | Online

BSc Global Business Management | University of Phoenix | Arizona,USA

Board Member |Careers of Gold | 2021 – To-Date

Board Member|Ejad | 2023 – To-Date

Chairperson | MEHNA | 2023 - To-Date